Search Engine Optimization

Waiting for Rank: How Time Affects your Google Ranking

Domain Name, Google Analytics, Search Engine Optimization, Web Content

By Melissa J Luther

Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking. continue »

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Rating: 3.1/4 (14 votes cast)

Business Intelligence in 10 Minutes a Week

Keyword, Search Engine Optimization, Web Analytics

by Melissa J Luther

You are collecting analytics data on your Web site, but there’s just so much of it, and you have so little time to analyze it. continue »

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Rating: 3.3/4 (3 votes cast)

How to Track Online Brand Awareness

Facebook, Online Marketing, RSS Feeds, Search Engine Optimization, Social Media Marketing

By Jen Brister

Small companies need concrete ways to determine their progress toward business goals. continue »

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Analyzing cost effectiveness across search engines for PPC

Search Engine Optimization

By Buffy Cranford

Even with limited funds, Internet advertising can be an affordable part of your monthly marketing budget. continue »

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SEO in 10 Minutes a Week

Search Engine Optimization

By Melissa J Luther

Busy small business owners don’t have much time to devote to SEO. The quickest answer is to hire someone to do it for you, but if you’re not ready for that, try to find at least 10 minutes each week to work on your online presence. continue »

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Google Partners with the SBA to Help Small Businesses

Search Engine Optimization

By Melissa J Luther

Google has an impressive array of free and low-cost tools to help businesses, especially small businesses, manage and grow their online presence. continue »

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SEO Series Part 3: How Does Google Rank Bing?

Search Engine Optimization

By Melissa J Luther

Within weeks of Bing’s launch, Microsoft CEO Steve Ballmer was excited that Google was ranking the fledgling search engine in the top three results for what he called “bing-related” search terms. It might seem strange that Google should give such prominent ranking to a site many see as its biggest potential rival. But it isn’t, really. After all, Google’s goal is to provide the best, most relevant pages to searchers. If Bing fits that description for the terms searched, then it deserves a top spot. continue »

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SEO Series Part 2: Pick an Engine

Search Engine Optimization

By Melissa J Luther

You understand you should optimize your website so that it will appear near the top of the search results for keywords related to your business. You also know that the major search engines use different ranking methods, so tactics that boost your placement in one may not help with the others. continue »

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SEO Series Part 1: What’s the Difference?

Search Engine Optimization

By Melissa J Luther

SEOs have known for years that the major search engines use different algorithms to return search results. You can see this yourself by typing the same keyword(s) into different search engines and reviewing the results. You will see differences, sometimes significant, in the sites listed and their order. continue »

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Beyond Front-end SEO

Search Engine Optimization

By Melissa J Luther

If you’ve been around the Internet for any length of time, you know about the importance of keywords, backlinks and meta tags to search engine optimization efforts. Content and code are not the only things that matter, though. Site speed is also important. continue »

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